Why We Pursue Instant Gratification

Written by
Michael Wells

Why We Pursue Instant Gratification

And How to Invest Differently

Written by
Michael Wells

Why We Pursue Instant Gratification

And How to Invest Differently

Written by
Michael Wells
SERIES

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QUESTION
"Why is it that the most pleasurable things in life are usually bad for us? What kind of twisted system is this?
"What purpose does it serve that our brains are wired to enjoy most strongly the things that are the worst for us?"

Sometimes, it seems like our brain is working against us.

  • We want abs, but... pizza.
  • We want to be social and make great friends, but... Netflix.
  • We want a great romantic relationship, but... porn.
  • We want to save money for that great trip across Europe, but... shopping.

So what's going on? Why does our brain seem to hijack every real life goal and replace it with instant gratification?

Here's why our brain does this, and what to do about it.

What to Do About It

This natural design of our brains is not bad, it's just easily confused.

Yes the "reptile" part of your brain might reward you for eating a bag of chips, while watching porn and lazing around on the sofa all day... but that part of your brain is simply pursuing its goal of success & survival from its own limited perspective.

Other parts of your brain generally don't receive or expect "reward" as instantly, so you feel like you're not being rewarded for they gym until you've invested months of hard effort.

There is nothing wrong with your brain. Just different parts of your brain evaluating and calculating "success" differently, using a different measuring stick.

Your main objective is to see that clearly.

Once you can see each of the part of your brain, and their individual goals, you can make a conscious choice as to which thing you want most.

Do you want abs, or pizza?

A deep and meaningful relationship or gratuitous sex?

A lazy day on the sofa, or a cool home business?

In general, the greater the investment, the greater the reward... so it's those big life goals, that authenticity, the self-esteem and self-confidence, those deep relationships... those are the things that will give you the greatest reward overall.

They take more commitment to reach, but it's worth it.

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First published on 
. Last updated on 
June 17, 2021

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